Brazilian sports nutrition leader with 40+ years in supplement innovation
Integralmédica is Brazil's market-leading supplement brand since 1983, now scaling design and marketing operations across a distributed tech stack (Salesforce, HubSpot, Klaviyo, ActiveCampaign, VTEX). The hiring pattern—Creative Director plus design, ops, and marketing roles—reflects a strategic pivot toward brand-consistency tooling and automated customer workflows, addressing stated pain points in design scaling and lead nurturing.
Notable leadership hires: Creative Director
Integralmédica manufactures and distributes sports nutrition supplements and aesthetic nutrition products across Brazil and Latin America. The company operates two primary brands: the flagship Integralmédica line (targeting athletes, fitness enthusiasts, and longevity-focused consumers) and Nutricé Laboratoires, a divisional focus on nutraceutical beauty products. With 1,001–5,000 employees and four decades of R&D presence, the organization serves both retail and direct-to-consumer channels. Active projects include loyalty program development, packaging redesign, and integrated campaign execution.
Salesforce for CRM, HubSpot for marketing automation, Klaviyo and ActiveCampaign for email/lifecycle campaigns, VTEX for e-commerce, and Zendesk for support. They also use SAP and TOTVS for enterprise operations.
Scaling design operations, maintaining brand consistency across campaigns, segmenting customers in their CRM, lead capture and nurturing, customer retention and upselling, and expanding operational infrastructure.
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