Marketing and advertising agency scaling sales operations in Brazil
Insight Trade is a São Paulo-based marketing and advertising agency serving mid-market clients with 11–50 staff. The hiring mix—dominated by sales (17), ops (13), and manufacturing-support roles (11)—paired with active projects around lead nurturing, marketing automation, and regional sales studies, signals a shift toward systematized demand generation over pure creative services. They're building infrastructure (RD Station, Power BI, Figma) to handle campaign execution and pipeline tracking, while grappling with LGPD compliance, fast-turnaround delivery, and lead-quality issues.
Notable leadership hires: Art Director
Insight Trade operates as a marketing and advertising partner for Brazilian companies, building campaigns, brand experiences, and go-to-market strategies. The agency works across advertising channels (Google, social media) and maintains internal tools for product data management, marketing automation, and sales operations. Current projects include lead nurturing workflows, a job-listing platform for automotive clients, and performance analytics dashboards. The team is primarily based in Brazil and skews toward operations and sales rather than creative staff, reflecting a service-delivery and business-development focus.
Primary stack: ChatGPT, Microsoft Office, Google Suite, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, RD Station, Power BI, and Google Analytics. Also uses CapCut and Premiere Rush for video production.
Current projects: advertising campaigns on Google and social media, marketing automation workflows, lead nurturing pipelines, a job-listing platform (plataforma vagas automotivas), product data management, and sales performance analytics for regional markets.
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