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Inno Supps Tech Stack
Direct-to-consumer supplement brand optimizing conversion and retention
Inno Supps is a D2C supplement company (51–200 people, Henderson NV) built on Shopify with heavy investment in Klaviyo, Gorgias, and social ad platforms (Meta, TikTok, YouTube). The hiring mix is heavily skewed toward marketing (12 roles) with leadership gaps in e-commerce and brand direction—paired with active projects on conversion optimization, cart recovery, and paid-social creative—indicating a company scaling revenue per customer rather than customer acquisition alone. Pain points cluster around LTV, churn, and website performance, suggesting margin pressure in a crowded supplement category.
Tech Stack 26 technologies
Core StackAWS Slack Monday.com Klaviyo Zendesk Shopify Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Creative Cloud Google Workspace Excel Google Sheets Google Drive Dropbox Gorgias Meta TikTok YouTube Photoshop InDesign Lightroom Capture One
What Inno Supps Is Building
◆Challenges
- Increasing conversion rates
- Improving conversion rate
- Increasing ltv
- Optimizing website performance
- Scaling brand consistency across channels
- Strengthening customer trust and retention
- Auditing brand ecosystem for growth
- Reducing churn
- Improving retention
- High cart abandonment
▲Active Projects
- Pre-purchase flows
- Amazon & pdp graphics
- Promotional email calendar
- High-converting ad creatives for paid social
- Brand-defining initiative launch
- Brand ecosystem audit and roadmap
- Win-back and retention strategies
- Loyalty and vip programs
- Upsell and cross-sell strategy
- Email and sms marketing automation
Hiring Activity
Steady15 roles · 4 in 30d
Department
Seniority
Notable leadership hires: Brand Director, E-Commerce Director
Company intelligence
