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The i Paper Tech Stack

Digital-first news publisher scaling video and visual storytelling

Newspaper Publishing London 201–500 employees Founded 2010 Privately Held

The i Paper is a UK news publisher built around visual and video-first content distribution. The tech stack is pure Adobe + social platforms (TikTok, Instagram, YouTube), with no data infrastructure or analytics tooling visible—a pattern consistent with a media company still optimizing for editorial velocity and social reach rather than audience analytics. Hiring is concentrated in marketing, design, and media roles, and projects center on video series, digital storytelling formats, and cross-platform visual integration, suggesting a strategic pivot toward off-platform growth and engagement.

Tech Stack 13 technologies

Core StackAdobe Premiere Pro Adobe Creative Cloud Adobe Illustrator After Effects Figma TikTok Instagram YouTube InDesign InCopy Photoshop Datawrapper Flourish

What The i Paper Is Building

◆Challenges

Boosting digital engagement
Meeting digital subscription goals
Improving publishing speed
Driving audience growth
Maintaining high standards
Tight deadlines
Engaging new readers
Expanding audience
Accelerating digital subscription model
Increasing audience engagement

▲Active Projects

New video series to grow brand off-platform
New digital storytelling formats
Social video output expansion
Engagement strategy development
Improving digital publishing workflows
Digital and print visual strategy
Digital visual storytelling innovation
Visual content integration across platforms

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Marketing

4

Design

3

Media

2

News

2

Seniority

Mid

6

Senior

3

Junior

1

Lead

1

Notable leadership hires: Head of Visuals

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About The i Paper

The i Paper is a London-based news publisher founded in 2010, operating a 201–500-person organization that produces news, culture, sport, politics, and business coverage. The business model combines digital subscriptions with editorial journalism. The organization operates across print and digital channels, with recent strategic focus on video expansion, social media distribution (TikTok, Instagram, YouTube), and modernizing publishing workflows. Active challenges include accelerating digital subscriber acquisition, maintaining editorial quality under deadline pressure, and growing audience engagement beyond core readership.

HeadquartersLondon

Company Size201–500 employees

Founded2010

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is The i Paper's tech stack?

The i Paper uses Adobe Creative Cloud (Premiere Pro, InDesign, InCopy, Photoshop, Illustrator, After Effects) for production, Figma for design, and Datawrapper and Flourish for data visualization. Social distribution runs through TikTok, Instagram, and YouTube.

What is The i Paper working on?

Current projects include launching new video series for off-platform audience growth, developing digital storytelling formats, expanding social video output, and improving digital publishing workflows. Visual content strategy and cross-platform integration are core focus areas.