Real-estate education platform teaching investment strategy and property acquisition
Immocation teaches individuals how to build wealth through rental-property investment. The stack—WordPress, HubSpot, Canva, Zapier, Node.js, Python, GCP—is a lean, marketing-first setup typical of education-and-community businesses. Hiring is heavily skewed toward marketing (4 roles) with minimal engineering (1), and velocity is decelerating, suggesting the company is optimizing conversion and retention of existing cohorts rather than scaling new product.
Immocation is a German edtech startup founded in 2017 that helps individuals acquire and manage rental properties as a wealth-building strategy. The platform provides step-by-step guidance, tooling, and community support for aspiring real-estate investors. The founding team has deployed this approach personally—purchasing multiple properties across different cities and generating passive rental income. The company operates at 11–50 employees, headquartered in Munich, and currently focuses on marketing-led customer acquisition and community events (including the Immocation Festival 2025).
WordPress (site), HubSpot (CRM), Zapier (automation), Node.js and Python (backend), GCP (cloud), Angular and JavaScript (frontend), Firestore and PostgreSQL (databases), plus Canva for content creation and Adobe Premiere Pro / Final Cut Pro for video.
Landing-page optimization (AB testing, SEO), ad creation, workflow automation, product monitoring (Digistore integration), content freebies, website updates, and organizing the Immocation Festival 2025.
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