Immobiliare.it Tech Stack

Italy's largest property portal with 1.2M+ listings and 50M monthly visits

Internet Publishing Milano, Milano 201–500 employees Founded 2005 Privately Held

Immobiliare.it operates Italy's dominant real estate marketplace, connecting 20,000+ agents and developers to 50M+ monthly users. The tech stack reveals a marketing-data-driven operation: heavy instrumentation across Google/Meta/TikTok Ads, DV360, Mixpanel, and Segment—paired with core infrastructure (PHP, Kubernetes, OpenStack) under active scaling pressure. Active projects center on CI/CD automation, CDP expansion, and service-oriented architecture migration, while pain points cluster around cloud stability, measurement accuracy, and deployment automation—classic signals of a platform hitting scale limits.

Tech Stack 22 technologies

Core StackGoogle Ads Meta Ads Google Analytics Mixpanel Looker Tableau Salesforce Linux PHP JavaScript Kubernetes TikTok Ads Criteo DV360 HTML CSS OpenStack Similarweb Data.ai Semrush Google Tag Manager Segment

What Immobiliare.it Is Building

◆Challenges

Accurate measurement
Evolving private cloud platform
Operational and technological improvements
Maintaining stable environment
Scalability and reliability
Service-oriented infrastructure evolution
Performance metrics improvement
Troubleshooting cloud issues
Automating deployment and scaling
Automating operational processes

▲Active Projects

Growth and operational improvements
Implementing ci/cd pipeline
Extending adoption of cdp
Web services and api development
Service-oriented infrastructure evolution
Design and manage marketing campaigns across different channels
Analyse data from web & app analytics tools
Design and create tracking implementations for advertising platforms
Service oriented infrastructure evolution
Automation of ci/cd pipelines

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Engineering

Sales

Marketing

Seniority

Mid

Junior

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About Immobiliare.it

Immobiliare.it is Italy's largest property portal, launched in 2007. The platform hosts over 1.2 million active listings and attracts more than 50 million monthly visits across web and mobile. The user base includes more than 20,000 real estate agents and developers who publish and manage properties on the portal. Revenue is driven through agent subscriptions and advertising. The company operates from Milan with a 201–500 employee workforce, structured predominantly around engineering, with smaller sales and marketing teams. Current operational focus is on infrastructure modernization, marketing measurement systems, and platform scalability.

HeadquartersMilano, Milano

Company Size201–500 employees

Founded2005

Hiring MarketsItaly

Frequently Asked Questions

What is Immobiliare.it's tech stack?

Core: PHP, JavaScript, HTML/CSS on Linux and Kubernetes with OpenStack. Data layer: Google Analytics, Mixpanel, Looker, Tableau, Segment. Marketing: Google Ads, Meta Ads, TikTok Ads, Criteo, DV360. CRM: Salesforce.

How many listings does Immobiliare.it have?

Over 1.2 million active property listings across the portal, attracting more than 50 million monthly visits to the website and mobile app.