Luxury real estate staging, interior design, and furniture rental for high-end properties
Interior Marketing Group operates a full-service interior design and staging business anchored in New York, serving luxury real estate markets. The tech stack reveals a traditional design-operations hybrid: AutoCAD and SketchUp for design work, HubSpot for client management, and NetSuite for enterprise financials—suggesting a scaling operation managing complex project workflows. Pain points cluster around inventory accuracy and warehouse logistics, indicating the furniture rental side is growing faster than internal systems can track.
Interior Marketing Group provides full-service interior design, luxury real estate staging, and turn-key furniture rental to high-net-worth real estate developers and brokers. Founded in 2007 and based in New York, the firm operates across three integrated service lines: design consultation and execution, staged marketing of luxury properties for sale, and a rental furniture operation. The company manages complex project timelines across design, staging, inventory, and logistics, supported by a 51–200 person team organized around design, marketing, operations, and finance functions.
AutoCAD and SketchUp for design work, HubSpot for client and campaign management, NetSuite for financial and operational workflows, and Adobe Creative Cloud for marketing collateral.
Inventory accuracy and warehouse efficiency are top priorities, with documented issues in removal processes, transition workflows, and real-time inventory reporting. Revenue growth and new business development are also active focus areas.
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