Kantar IBOPE Media Tech Stack

Media audience measurement and consumer insights across 80+ countries

Research Sao Paulo, SP 1,001–5,000 employees Founded 1942 Privately Held

Kantar IBOPE Media operates a global audience measurement and advertising intelligence platform serving brands, agencies, and broadcasters. The stack is heavily weighted toward legacy embedded systems (Android, Java, Linux) and Microsoft enterprise tooling (Workday, Power BI, Azure), with Python and machine-learning libraries (TensorFlow, scikit-learn, Pandas) handling analytical workflows—a mix reflecting both hardware-dependent field operations (people meters) and data-science teams. Active projects center on embedded software updates and field equipment maintenance, while pain points cluster around legacy-system stability and operational sample integrity, suggesting the core challenge is modernizing measurement infrastructure without disrupting live broadcast operations.

Tech Stack 34 technologies

Core StackJava Linux Workday Power BI Active Directory Windows Server Power Platform Intune Python Pandas scikit-learn TensorFlow Android SQL Excel Windows Microsoft 365 Azure PowerShell iOS macOS Tanium Microsoft Office PowerPoint R BPMN Six Sigma OpenCV FFmpeg Word

AdoptingCRM

What Kantar IBOPE Media Is Building

◆Challenges

Maintaining quality management system certification
Maintaining operational sample
Optimizing payroll processes
Maintaining legacy embedded systems
Accurate documentation management
Ensuring data integrity
Maintaining people meters in field
Detecting issues from logs
Implementing new versions
Improving talent acquisition process

▲Active Projects

Proyecto sima
Embedded software for tv audience measurement
Platform integration improvement
Employee self-service training
Implementing new versions of people meters
Developing technical procedure manuals
Annual performance review cycle
Mass data updates via eibs
New workday releases evaluation
Workday reporting

Hiring Activity

Minimal30 roles · 2 in 30d

Department

Support

Ops

Data

Engineering

Operations

Finance

Legal

Seniority

Junior

Mid

Senior

Intern

Lead

Notable leadership hires: Strategy Lead

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About Kantar IBOPE Media

Kantar IBOPE Media is the Latin American brand of Fifty5Blue, operating as a global leader in broadcast audience measurement and consumer advertising intelligence. The company delivers media-consumption data to publishers, agencies, and advertisers across 80+ countries, serving as a source-of-truth currency for media-buying decisions. With 1,001–5,000 employees based in São Paulo and hiring across Brazil, Colombia, Argentina, Chile, United States, and Panama, the organization spans support, operations, data, and engineering functions. Core operations involve deploying and maintaining field equipment (people meters) to capture viewing behavior, processing that data through analytics pipelines, and publishing insights via reporting platforms.

HeadquartersSao Paulo, SP

Company Size1,001–5,000 employees

Founded1942

Hiring MarketsBrazil, Colombia, Argentina, Chile, United States, Panama

Frequently Asked Questions

What technology does Kantar IBOPE Media use for data analysis?

The company runs Python, R, TensorFlow, scikit-learn, and Pandas for analytical workloads, paired with Power BI for business intelligence and SQL for data access. These sit on top of Microsoft Azure infrastructure and Windows Server backends.

What is Kantar IBOPE Media currently working on?

Active projects include embedded software updates for TV audience measurement, new people-meter deployments, platform integration improvements, and Workday HR system releases. Field equipment maintenance and data integrity workflows dominate operational focus.