Industrial automation and MES software for pharmaceutical and TCM manufacturing
Houda builds automation control systems and manufacturing execution software for pharmaceutical and traditional Chinese medicine production lines. The stack reveals a hybrid industrial-software operation: PLC/HMI/PROFINET for machine control (Siemens, Schneider Electric) paired with web and database layers (Vue, C#, Oracle, MySQL). Active pain points around enterprise sales acquisition and production-line automation signal a company transitioning from project services into product-led offerings.
Houda is a 30-person engineering and manufacturing technology company based in Hangzhou, China. They develop control systems, MES platforms, and automation solutions for pharmaceutical and TCM (traditional Chinese medicine) pharmacy manufacturers. The technical foundation combines industrial protocols (PROFINET, EtherCAT, TCP/IP) with PLC/HMI interfaces and server-side data management (Oracle, MySQL). Revenue model appears project-driven: pre-sales analysis, technical bidding, and system integration dominate the project list. Current focus areas include expanding into the TCM pharmacy segment, scaling enterprise customer acquisition, and improving R&D efficiency.
Houda combines industrial control (Siemens S7-1200/1500, PROFINET, EtherCAT, PLC, HMI) with manufacturing software (Oracle, MySQL, Vue, C#). Design tools include SOLIDWORKS and Pro/ENGINEER; productivity suite is Microsoft Office.
Current projects include automated production line planning, remote system upgrades, process equipment optimization, pharmaceutical data analytics, and technical bidding for enterprise customers in pharma and TCM pharmacy sectors.
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