Loyalty marketing platform for finance, retail, and manufacturing
Hyperativa builds B2B2C loyalty and promotional solutions for enterprises handling sensitive customer data across finance, retail, and manufacturing. The stack is primarily on-premises (Active Directory, IIS, Symantec, WSUS) with AWS adoption, revealing infrastructure modernization in progress. Current hiring is marketing-heavy with junior and intern roles, while pain points cluster around operational execution—prize delivery, ticket management, and vendor oversight—suggesting the product is stable but internal operations need scaling.
Hyperativa is a loyalty marketing technology company operating in Brazil since 1999, serving mid-market and enterprise clients in finance, retail, and manufacturing. The platform handles promotional campaigns, incentive management, and sensitive payment/customer data processing through a B2B2C model. The core product surfaces include promotional result reporting, prize fulfillment, and campaign orchestration. Operations span 51–200 employees based in São Paulo, with 5 open roles focused on marketing and support functions.
On-premises: Active Directory, IIS, Symantec antivirus, WSUS patch management. Cloud: AWS. Office tools: Excel, Google Sheets, Asana, Microsoft Dynamics 365.
Prize delivery systems, promotion result reporting, cloud backup, patch management, and a school incentive program (projeto de premiação escolar).
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