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Hutz Tech Stack

LED party supplies and event decor e-commerce in Brazil

Entertainment Providers São Paulo, SP 11–50 employees Founded 2016 Partnership

Hutz sells light-up party items—LED bracelets, glow sticks, electronic candles—primarily through e-commerce channels in Brazil. The stack reveals a modern full-stack setup (React, Node.js, Supabase, VTEX) coupled with heavy ad automation (Google Ads, Meta, Pinterest) and workflow tools (n8n, Monday.com), indicating a company optimizing around continuous product discovery and demand generation rather than pure product engineering. Sales hiring outpaces engineering 4:2, consistent with their stated pain around closing SDR leads and scaling deal volume.

Tech Stack 19 technologies

Core StackJava React TypeScript Node.js Tailwind CSS Supabase GitHub Vite Python n8n Monday.com AWS Google Ads Microsoft Office Vtex Shopee Meta Pinterest

What Hutz Is Building

Challenges

  • Expanding new division
  • Closing deals from sdr leads
  • Optimizing sales processes
  • Scale e-commerce operation
  • Optimize ads and products

Active Projects

  • Prompt-based application generation
  • Application deployment and publishing
  • Scaling e-commerce operation
  • Continuous ad optimization
  • Market research for new products

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Sales
4
Engineering
2
Marketing
1

Seniority

Mid
7
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About Hutz

Hutz is a São Paulo-based event supplies company founded in 2016, focused on sound-reactive and RF-controlled LED products, glow merchandise, and decorative lighting for parties, weddings, and corporate events. The business operates a direct-to-consumer e-commerce model via VTEX storefronts and marketplace presence (Shopee), supported by paid acquisition channels. Current scaling priorities center on expanding into new product categories, optimizing paid-ad spend, and streamlining sales workflows to improve conversion from lead sourcing.

HeadquartersSão Paulo, SP
Company Size11–50 employees
Founded2016
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Hutz use?

React, Node.js, TypeScript, Tailwind CSS, Supabase, VTEX, AWS, n8n, and Monday.com. Frontend is React/TypeScript/Tailwind; backend runs Node.js on AWS; e-commerce operates on VTEX; automation uses n8n; analytics via Monday.com.

What is Hutz working on?

Prompt-based app generation, e-commerce scaling via VTEX/Shopee, continuous paid-ad optimization (Google Ads, Meta, Pinterest), market research for new product lines, and streamlining sales processes to close more SDR-sourced deals.

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