Agency matchmaking and marketing talent placement for brands and creative firms
Hustle operates a two-sided marketplace connecting brands with agencies and marketing talent in Australia. The tech stack reveals a performance-marketing operations focus—Google Ads, Meta, DV360, and analytics tools dominate, paired with creative production software (Adobe Premiere, Final Cut Pro). Hiring velocity is accelerating with 36 roles posted in the last 30 days, nearly all in marketing (39 roles across senior, manager, and director levels), suggesting aggressive scaling of their own paid-media and campaign execution capabilities rather than pure marketplace infrastructure.
Notable leadership hires: Account Director, Strategy Lead, Chief Marketing Officer, Head of Marketing
Hustle is a Sydney-based matchmaking platform founded in 2017 that connects ambitious brands with independent agencies and marketing professionals. The company operates two core services: HustleConnect, which helps brands find agency partners aligned with their goals and working style, and HustleTalent, which places marketing, creative, and digital professionals with agencies and brands. The business model relies on deep industry relationships and selective curation across creative, digital, strategy, and performance disciplines. Current operations span media buying, digital marketing, web development, SEO, paid search, branding, and pitch consulting.
Google Ads, Meta Ads, DV360, TikTok Ads, LinkedIn Ads, Microsoft Advertising, and Pinterest. Analytics infrastructure includes Google Analytics 4, AppsFlyer, Google Tag Manager, and Meta Pixel for tracking and attribution.
Hustle is headquartered in Sydney, New South Wales and hiring exclusively in Australia. The company was founded in 2017 and remains privately held with 2–10 employees.
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