Performance-driven advertising agency blending strategy, creative, and media buying
Hunterlodge is a 37-year-old advertising agency built around measurement and results-first planning. The tech stack is heavily weighted toward Google and Meta advertising platforms, analytics, and reporting tools (Looker Studio, BigQuery, Google Analytics 4, Supermetrics), with secondary exposure to Chinese platforms (WeChat, Weibo, Douyin, Baidu). Active hiring across marketing, sales, and data roles — with senior-heavy seniority mix and a newly created Head of Performance leadership role — suggests expansion into performance analytics and automated reporting capabilities.
Notable leadership hires: Head of Performance
Hunterlodge operates as a full-service advertising agency serving mid-market and enterprise clients across the UK, with growing operations in South Africa and China. The agency spans strategy, creative, media planning and buying, and digital, coordinating campaigns across paid search, paid social, and programmatic channels. Current projects focus on performance data dashboarding, ad operations governance, paid and earned media analysis, and automated reporting workflows. The company works with clients to define outcomes first, then builds measurement frameworks to track campaign effectiveness across multiple media channels.
Primary platforms: Google Ads, Meta, LinkedIn, and TikTok. Secondary: Microsoft Advertising, Baidu, WeChat, Weibo, and Douyin. Analytics via Google Analytics 4, Looker Studio, and BigQuery.
Scaling performance reporting and data accuracy. Pain points include data discrepancies across platforms, dashboard performance issues, automated reporting reliability, and budget reconciliation across paid media channels.
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