Hunkemöller Tech Stack

European lingerie retailer operating 900+ stores across 19 countries

Retail Hilversum, North Holland 5,001–10,000 employees Founded 1886 Public Company

Hunkemöller is a 5,000–10,000-person retail organization managing over 900 physical locations across 19 European and international markets, built on a 138-year heritage in lingerie. The tech stack reveals a hybrid commerce architecture: Salesforce Commerce Cloud + Contentstack for digital, SAP + SAP BW for supply chain and analytics, and search/personalization via Algolia and Bloomreach. Hiring is overwhelmingly sales-driven (409 of 465 open roles), with active projects centered on omnichannel customer service, inventory management, and sales performance — suggesting ongoing operational scale challenges across a fragmented store network.

Tech Stack 43 technologies

Core StackAutoCAD Revit SketchUp Terraform SAP Adobe Illustrator Workday Google Analytics AWS Power Query Looker Tableau Jira Microsoft Office Excel InDesign Algolia Coveo GCP Photoshop SAP BW MicroStrategy Hotjar Bloomreach Salesforce Commerce Cloud Contentstack Google Analytics 4 Contentsquare Word SQL+11 more

What Hunkemöller Is Building

◆Challenges

Maximizing sales performance
Slow sellers
Improving ap processes
Ensuring product presentation
Ensuring compliance with regulations
Stock issues
Shifting to demand-led procurement
Boosting sales
Optimising search performance
Improving relevance and accuracy

▲Active Projects

Visual merchandising
Sales performance initiatives
Inventory management
Omnichannel customer service
Store construction projects in dach region
Sales performance analysis across channels
Sales measure implementation
A/b testing optimization
Culture and change initiatives
Workshops and training for store managers

Hiring Activity

Steady460 roles · 180 in 30d

Department

Sales

409

Marketing

Logistics

Ops

Engineering

Design

Finance

Seniority

Junior

268

Manager

Intern

Mid

Senior

Lead

Notable leadership hires: Head of Media, Head of Product Experience

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About Hunkemöller

Hunkemöller operates as Europe's leading lingerie brand with retail locations spanning 19 countries including Germany, Netherlands, Austria, Denmark, Sweden, Belgium, Switzerland, Australia, Canada, India, South Africa, and the United States. The company employs 5,001–10,000 people and is structured around store operations, visual merchandising, and omnichannel fulfillment. Core infrastructure includes SAP for enterprise resource planning, Salesforce Commerce Cloud for e-commerce, and analytics tools (MicroStrategy, Looker, Tableau, Google Analytics) to track performance across both physical and digital channels. The organization is tackling complex supply-chain and demand-forecasting challenges, including stock optimization, slow-seller management, and a shift toward demand-led procurement.

HeadquartersHilversum, North Holland

Company Size5,001–10,000 employees

Founded1886

Hiring MarketsGermany, Netherlands, Australia, India, Canada, Austria, Denmark, Sweden

Frequently Asked Questions

What is Hunkemöller's tech stack?

Hunkemöller uses Salesforce Commerce Cloud, Contentstack, SAP, SAP BW, Algolia, Bloomreach, Google Analytics, Hotjar, and MicroStrategy for commerce, supply chain, and analytics. Design and collaboration tools include Adobe Creative Suite and Jira.

How many Hunkemöller stores are there?

Hunkemöller operates over 900 retail locations across 19 countries, making it Europe's leading lingerie retailer by store count.