Asia's largest hospitality trade show operator with 30+ years of history
HOTELEX runs one of the world's largest hospitality equipment and foodservice exhibitions, drawing over 283,000 attendees to its 2024 event. The company's hiring lean heavily toward marketing and sales roles at manager and director level, while active projects cluster around multi-channel promotion, trade matching, and community engagement—a profile typical of event operators scaling attendance and sponsorship revenue. Pain-point data (user stickiness, new partnerships, conference topic expansion) suggests growth is hitting friction points common to mature trade shows seeking fresh audience segments.
Notable leadership hires: Conference Director
HOTELEX operates a major international hospitality trade exhibition based in Shanghai, with over three decades of market presence. The 2024 edition hosted 283,046 attendees, including 15,761 international visitors, across hotel supplies, foodservice equipment, wine, coffee, and fine-food categories. The company serves equipment suppliers, hospitality operators, and international buyers seeking China-focused sourcing. Beyond the physical event, HOTELEX operates digital channels (website, mini-program, mobile app) and runs trade-matching platforms, community initiatives, and themed member activities to drive year-round engagement.
The 2024 edition attracted 283,046 total attendees, with 15,761 international visitors, representing record international participation for the event.
The company uses Microsoft Office, Salesforce, Adobe Creative Suite (Photoshop, Illustrator, Figma, Sketch), and WeChat for operations, marketing, and customer engagement.
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