B&B HOTELS France Tech Stack

European budget hotel operator with 260+ properties across France and Europe

Hospitality BREST, brest 1,001–5,000 employees Partnership

B&B HOTELS operates France's largest independent budget hotel chain, with a footprint spanning 260+ properties and 19,500+ rooms across Europe. The tech stack reflects a hospitality operations business — Salesforce Marketing Cloud, MicroStrategy, Power BI, and Looker Studio anchor marketing automation and revenue analytics, while Active Directory, Okta, and Zscaler handle identity and security. Active hiring in operations (5 roles), sales (3), and marketing (2) signals ongoing network expansion and commercial scaling, with projects focused on reservation behavior modeling, loyalty programs, and corporate-leisure revenue development.

Tech Stack 24 technologies

Core StackGoogle Analytics Canva Power BI Jira Active Directory Okta Zscaler Linux Salesforce Marketing Cloud MicroStrategy Photoshop Google Workspace Microsoft 365 LinkedIn CRM Excel SQL Looker Studio Qualys Cortex Centreon Windows DHCP DNS

What B&B HOTELS France Is Building

◆Challenges

Optimizing hotel revenue
Managing hotel insurance claims
Claims processing
Acquisition of new hotel projects
Expanding hotel network
Maternity leave staffing gap
Improving forecasting accuracy
Maintaining it service continuity
Ensuring secure digital environment
Managing it asset lifecycle

▲Active Projects

Crm campaigns
Loyalty programs
Crm audience management
Hotel acquisition projects
Hotel development projects
Reservation behavior modeling
Promotion campaign tracking
Expanding hotel network
Developing corporate and leisure revenue

Hiring Activity

Steady15 roles · 4 in 30d

Department

Ops

Sales

Marketing

Data

Engineering

Finance

Operations

Seniority

Junior

Mid

Intern

Manager

Senior

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About B&B HOTELS France

B&B HOTELS is an independent hotel operator founded in 1990, headquartered in Brest, France. The company runs over 260 hotels across Europe, with a concentration of 200 properties in France. The brand positions itself in the economy segment under the Econochic concept, emphasizing affordability alongside comfort and functionality. The group operates a 1,001–5,000-person partnership structure across hotel operations, corporate functions, and commercial teams. Current focus areas include hotel acquisition and development projects, revenue optimization through dynamic pricing and loyalty programs, and environmental certifications (147 properties hold Green Key designation as of the input date).

HeadquartersBREST, brest

Company Size1,001–5,000 employees

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does B&B HOTELS use?

Salesforce Marketing Cloud, MicroStrategy, Power BI, Looker Studio (analytics); Google Workspace, Microsoft 365 (productivity); Active Directory, Okta, Zscaler (identity and security); Jira (project management); and SQL, Canva, Photoshop (data and design tools).

How many hotels does B&B HOTELS operate?

Over 260 hotels across Europe with more than 19,500 rooms total. France accounts for 200 properties. The company is actively pursuing hotel acquisition and development projects to expand its network.