Turkish logistics and courier operator expanding into e-commerce fulfillment
Horoz Logistics is an 82-year-old public Turkish carrier diversifying from traditional freight and courier services into e-commerce logistics. The tech stack—SAP, Power BI, Azure DevOps, Visual Studio—reflects a legacy enterprise operations foundation being extended toward digital sales and fulfillment. Active projects reveal a company in transition: warehouse storage expansion, Amazon marketplace integration, SKU listing infrastructure, and HR digitalization indicate they're building commerce fulfillment capabilities while simultaneously modernizing internal processes.
Horoz Logistics operates freight, courier, and logistics services across Turkey from its İstanbul headquarters. Founded in 1942, the company holds ISO 9001:2000 Quality Management System certification. The business is now pursuing e-commerce and marketplace opportunities—listing products on local and international platforms, scaling Amazon sales operations, and offering foreign warehouse storage services. Current hiring is concentrated in sales roles (3 open) with lighter engineering and finance activity, suggesting a sales-led push into new revenue channels alongside operational digitalization.
SAP for core operations, Azure DevOps and Git for development, Power BI for analytics, Visual Studio and C# for custom applications, and AWS cloud infrastructure. Development tooling includes Jira and DevExpress components.
Marketplace expansion (Amazon, local platforms), foreign warehouse storage services, HR digital platform modernization, reporting automation, and e-commerce fulfillment infrastructure including a 2,500-SKU listing architecture and PPC optimization.
Other companies in the same industry, closest in size