Multi-unit restaurant brand scaling production and footprint across Europe
Honest Greens operates a 501–1,000-person restaurant group headquartered in Barcelona, expanding across Europe with a new location in France and a scaled central production unit. The tech stack is operations-heavy (QuickSight, Business Central, Dynamics NAV, Jira) rather than consumer-facing, and hiring spans ops, finance, HR, and product — signaling investment in back-office systems and supply-chain discipline as the chain grows. Pain points cluster around food-cost control, waste reduction, and consistent product flow across multiple units, typical scaling challenges for QSR operators.
Honest Greens is a fast-casual restaurant brand founded in 2017 with a focus on affordable, fresh-food positioning. The company operates multiple locations and is actively opening its first French site while building out central production and kitchen infrastructure to support continued expansion. The workforce spans operations, finance, HR, product, and manufacturing roles. Current strategic priorities include optimizing kitchen workflows at high volume, reducing food waste and loss, managing food costs across the supply chain, and recruiting and training kitchen staff to meet growth demands. Revenue-phase hiring is steady and geographically focused on Spain and France.
The company uses Amazon QuickSight for analytics, Business Central and Dynamics NAV for enterprise resource planning and accounting, Jira and Linear for project management, HubSpot for CRM, and Notion for internal collaboration.
Active projects include opening its first restaurant in France, scaling a central production unit, implementing next-generation restaurant technology, developing kitchen teams, and optimizing operational performance across high-volume locations.
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