Honda Brasil Tech Stack

Brazil's largest motorcycle manufacturer with expanding auto and financial services

Motor Vehicle Manufacturing Amazonas, Brazil 5,001–10,000 employees Founded 1971 Privately Held

Honda Brasil operates three distinct business units—motorcycles (20+ million units produced since 1971), automobiles (two plants in São Paulo state), and financial services—across a 5,000–10,000-person organization. The tech stack reveals a finance and analytics-heavy operation: SAP, Databricks, SQL, Python, and R sit alongside Salesforce, FICO, and SAS, with recent adoption of FICO and SAS signaling a push into predictive credit risk and decisioning. Active projects around consortium credit risk, model deployment, and dealer network expansion map directly to pain points in sales targeting and post-sales experience, suggesting the organization is scaling data-driven operations to compete in Brazil's dealer and direct-sales channels.

Tech Stack 55 technologies

Core StackSAP Power BI Tableau Google Ads Meta Ads Salesforce Python Databricks SAS Figma Jira AWS Excel QlikView PowerPoint Outlook DV360 Google Tag Manager SQL R Sphinx EViews SPSS Microsoft Office CRM Word Copilot Pro Microsoft 365 Microsoft Project FICO+25 more

AdoptingSAS FICO

What Honda Brasil Is Building

◆Challenges

Model performance drift
Meeting sales targets
Aligning local brand with global guidelines
Incorporating new data sources
Model deployment in decision engines
Improving post-sales processes
Boosting direct sales results
Managing dealer relationships
Competitive analysis for direct sales
Expanding dealership network

▲Active Projects

Motorcycle consortium credit risk analysis
Model deployment in decision engines
Local brand guide development
Integration with credit bureaus
New product launch planning
Product planning for designated segment
Post-sales journey improvement
Programa de idioma
Programas de melhoria
Design and implement legal operations area

Hiring Activity

Steady60 roles · 25 in 30d

Department

Sales

Finance

Engineering

Product

Marketing

Legal

Ops

Seniority

Junior

Mid

Senior

Intern

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About Honda Brasil

Honda Brasil manufactures motorcycles, stationary engines, ATVs, and automobiles across facilities in Manaus (AM), Sumaré (SP), and Itirapina (SP). The company also operates Honda Financial Services—a group that includes financing, leasing, insurance brokerage, and banking services distributed through the authorized dealer network nationwide. Beyond manufacturing, Honda Energy manages a wind farm in Rio Grande do Sul that supplies the Sumaré plant. The organization is actively hiring across sales, finance, and engineering roles, with a majority junior-to-mid-level headcount and steady velocity.

Company Size5,001–10,000 employees

Founded1971

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Honda Brasil use?

Core: SAP, Databricks, SQL, Python, R, Salesforce, and Tableau. Adopting: FICO and SAS for credit risk and predictive analytics. Google Ads, Meta Ads, DV360, and Google Tag Manager handle digital marketing.

What is Honda Brasil working on?

Key projects include motorcycle consortium credit risk analysis, model deployment in decision engines, integration with credit bureaus, post-sales journey improvement, dealer network expansion, and new product launch planning.