Hobbii Tech Stack

E-commerce platform for yarn and fiber craft supplies at global scale

Manufacturing Copenhagen NV 201–500 employees Founded 2015 Privately Held

Hobbii operates a high-volume e-commerce business shipping over 1.5 million parcels annually to knitting and crochet enthusiasts worldwide. The tech stack is Shopify-native (Shopify, Liquid, GraphQL, TypeScript) with heavy focus on conversion optimization—checkout funnel testing, page performance, and core web vitals dominate the active project list, indicating they're hitting scaling constraints common to Shopify Plus deployments. Senior engineering hires targeting multi-market technical solutions and performance bottlenecks signal they're outgrowing standard platform defaults.

Tech Stack 14 technologies

Core StackShopify Tailwind CSS GraphQL TypeScript JavaScript Liquid HTML CSS REST Shopify Functions HTML5 ERP

What Hobbii Is Building

◆Challenges

Scaling high-volume e-commerce platform
Handling multi-market complexity
Improving conversion rates
Optimizing page load speeds
Performance optimization
Scaling checkout performance
Optimizing load times
Scaling shopify plus for millions of customers
Optimizing performance and core web vitals
Optimizing e-commerce engine

▲Active Projects

Checkout funnel a/b testing
Third-party app integration
Global commerce solutions
Purchase experience optimization
Product page performance improvements
Core shopping experience optimization
Multi-market technical solutions
Reusable code for shopping experience
Reusable code development
Promotional roadmap and gtm calendar

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Engineering

Sales

Seniority

Senior

Manager

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About Hobbii

Hobbii is a yarn and fiber craft retailer founded in 2015 and headquartered in Copenhagen, Denmark. The company operates a 10,000 m² warehouse, eight physical retail locations across Denmark and Germany, and a global e-commerce platform serving hobbyists in knitting and crochet. With 411 employees, the business is structured around a Shopify-based sales engine coupled with an internal ERP system. Growth is operationally intense: the company ships internationally at scale while managing inventory and fulfillment across multiple markets, requiring ongoing investment in platform stability and conversion efficiency.

HeadquartersCopenhagen NV

Company Size201–500 employees

Founded2015

Hiring MarketsDenmark

Frequently Asked Questions

What tech stack does Hobbii use for e-commerce?

Hobbii builds on Shopify and Shopify Functions with TypeScript, GraphQL, Liquid templating, Tailwind CSS, and REST APIs. They integrate an ERP system for backend operations and inventory management.

Where is Hobbii headquartered?

Hobbii is headquartered in Copenhagen, Denmark (Copenhagen NV), founded in 2015. The company operates 8 retail stores in Denmark and Germany and ships globally from a 10,000 m² warehouse.