Hair products manufacturer scaling cross-border e-commerce
许昌兄弟发制品 manufactures hair products and operates a multi-channel e-commerce business across TikTok, Instagram, YouTube, and independent storefronts. The tech stack is lightweight (PHP, MySQL, Nginx) — typical for small-scale e-commerce — while the hiring profile reveals a marketing-first operation: 13 marketing roles against 1 engineer, with active projects centered on video content creation, traffic acquisition, and SEO/SEM. Current friction points (low conversion, slow sites, order disputes) map directly to the company's stated priority to scale cross-border sales while managing manufacturing constraints.
许昌兄弟发制品 is a hair products manufacturer based in Xuanchang, Henan Province, China. The company operates a direct-to-consumer e-commerce business selling through social media channels (TikTok, Instagram, YouTube, Meta) and independent brand storefronts. The product offering centers on hair goods positioned for international markets. Operations span content creation, multi-channel promotion, cross-border logistics, and market analysis. The ~2-person core team is supported by a distributed roster across marketing, sales, and operations roles, with infrastructure hosted on AWS and managed via standard web platforms (PHP, MySQL, Nginx).
PHP, MySQL, Nginx, Apache, Linux, and AWS for hosting. Visual content creation relies on Photoshop and Adobe Premiere Pro. Social media distribution runs on TikTok, Instagram, YouTube, and Meta platforms.
Currently hiring in China only. Active roles span marketing (13), operations (10), sales (9), and individual positions in manufacturing, engineering, and executive functions.
Primary focus is cross-border e-commerce scaling: TikTok video content creation, traffic acquisition, SEO/SEM optimization, multi-channel promotion strategy, website speed improvements, and order fulfillment optimization.
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