Heuschen & Schrouff Oriental Food Tech Stack

European distributor of Asian and ethnic food brands to retail and foodservice

Wholesale Import and Export Landgraaf, Limburg 201–500 employees Founded 1963 Public Company

Heuschen & Schrouff is a wholesale food importer and distributor with exclusive EU rights to over 100 Asian and ethnic food brands, operating across Western Europe from a 201–500-person base. The tech stack reveals a traditional enterprise operations footprint (SAP, AFAS, WMS, POS) with emerging data maturity (Power BI, KPI tracking systems); hiring acceleration in ops and sales, combined with active projects around supply-chain optimization and process digitization, suggests they are scaling to support geographic expansion into Eastern Europe and Scandinavia while addressing storage and logistics bottlenecks.

Tech Stack 23 technologies

Core StackPower BI SAP Windows Server Active Directory Microsoft Exchange VMware Hyper-V Adobe Creative Cloud Microsoft Office Excel iPhone Outlook Microsoft 365 PowerShell Bash Coupa TMS Teams Android AFAS POS WMS CRM

AdoptingSAP TMS

What Heuschen & Schrouff Oriental Food Is Building

◆Challenges

Optimizing supply chain processes
Identifying bottlenecks in processes
Doubling storage capacity
Digitizing processes
Controlling costs
Building mature data landscape
Process improvement and automation within sap and bi-tools
Identifying kpi deviations
Training new drivers
Reducing vehicle defects

▲Active Projects

Supplier management implementation
Improvement projects
Doubling storage capacity
Building control tower
Digitizing processes
Implementing lean methodologies
Powerbi reporting
Developing kpi tracking system
Slimstock system improvement
International expansion into eastern europe and scandinavia

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Ops

Sales

Logistics

Data

Finance

Design

Engineering

Seniority

Mid

Senior

Manager

Intern

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About Heuschen & Schrouff Oriental Food

Heuschen & Schrouff distributes over 4,600 products sourced from Asia, the Middle East, Africa, and the Caribbean to Asian supermarkets, mainstream retail chains, and foodservice operators across Western Europe. Founded in 1963 and based in the Netherlands, the company holds exclusive EU distribution rights for over 100 authentic regional brands. Current operations span multiple countries, with active hiring in the Netherlands and Spain. The business is executing a capacity expansion (doubling storage) while modernizing core systems: implementing supplier management, deploying control tower functionality, and building out KPI tracking and Power BI reporting to drive operational visibility.

HeadquartersLandgraaf, Limburg

Company Size201–500 employees

Founded1963

Hiring MarketsNetherlands, Spain

Frequently Asked Questions

What tech stack does Heuschen & Schrouff use?

Primary platforms include SAP (ERP), AFAS (accounting/finance), WMS (warehouse management), POS, Power BI (analytics), Coupa (procurement), and TMS (transportation). They are actively adopting and refining SAP and TMS deployments.

Where is Heuschen & Schrouff expanding geographically?

Active projects include international expansion into Eastern Europe and Scandinavia. Current hiring is underway in the Netherlands and Spain to support growth.