NASCAR racing organization operating four Cup Series teams
Hendrick Motorsports runs a vertically integrated racing operation with 600+ employees focused on car design, manufacturing, and competition. The tech stack—MATLAB, CAD, Siemens NX, Dynamics 365, Power BI—reflects engineering and manufacturing maturity, while active projects (driver-in-the-loop simulations, tire development, supply-chain standardization) and pain points (production downtime, cost variance, supplier quality) show the organization is optimizing both vehicle performance and operational efficiency through data-driven methods.
Hendrick Motorsports is a NASCAR Cup Series racing team owner, fielding four full-time Chevrolet teams on the circuit. Founded in 1984 and headquartered in Concord, North Carolina, the organization has won 14 car owner championships and over 250 race victories in the Cup Series. With more than 600 employees, Hendrick operates as a vertically integrated manufacturer and engineering shop, managing everything from vehicle design and fabrication to trackside support and supply-chain logistics. The workforce is primarily manufacturing and engineering focused, with active hiring in both areas.
Engineering and design: MATLAB, CAD, Siemens NX. Operations: Dynamics 365 Finance and Operations, Power BI, Excel. Manufacturing: CNC, PLCs. Social and communication: Twitter, Meta, Instagram, TikTok, LinkedIn.
Driver-in-the-loop simulations and testing, tire development, real-time trackside support, ERP system optimization, supply-chain standardization, paint defect root cause analysis, and data-driven procurement forecasting.
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