Electronics distributor serving design and manufacturing engineers across North America
Heilind Electronics is a mid-market distributor of interconnect, electromechanical, and sensor components with over 50 years in business and a 77 NPS. The tech stack reveals a hybrid operational model: Oracle ERP + Cloud Financials for backend supply-chain work, HubSpot for sales and campaign pipeline, and modern web-stack components (React, Vue, Node.js, PostgreSQL) suggesting internal tool development. Hiring is sales-heavy (11 of 29 active roles) focused on junior/mid-level talent, paired with aggressive backlog and DSO reduction initiatives—a pattern typical of distributors hitting growth constraints on working capital and fulfillment velocity.
Notable leadership hires: Warehouse Lead
Heilind Electronics distributes interconnect, electromechanical, and sensor products to procurement and design engineers across industrial, aerospace, and manufacturing verticals. The company operates as one of the largest stocking distributors in North America, differentiating on inventory depth, supplier relationships, order fulfillment speed, and technical support. Active projects center on CRM optimization (HubSpot onboarding), financial reporting and dashboard tools, supplier contract and co-op management, and board-level strategic analytics. Core operational pain points include on-time delivery performance, backlog resolution, and working-capital metrics (DSO, 60/90-day receivables aging).
Heilind uses Oracle ERP and Oracle Cloud Financials as core backend systems. The company is also building supplementary financial reporting tools and dashboards internally using modern web technologies.
Current projects include CRM system onboarding in HubSpot, backlog and credit-file cleanup, supplier contract and co-op reporting improvements, financial dashboard design, and campaign performance analysis—reflecting operational priorities around fulfillment and working-capital efficiency.
Other companies in the same industry, closest in size