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Health Routine Tech Stack

Direct-to-consumer health brand scaling video content via AI and paid social

Online and Mail Order Retail Kematen in Tirol 11–50 employees Founded 2018 Public Company

Health Routine is a small Austrian DTC health brand built around video-first marketing, with a tech stack anchored in Adobe Creative Cloud and heavy adoption of generative AI tools (Midjourney, ElevenLabs, Runway, HeyGen). The hiring mix—7 of 8 open roles in marketing, mostly mid-to-senior level—and the project list (ad-format adaptation, high-performance video ads, trend-scouting for Meta/TikTok, AI-driven content creation) reveal a company scaling through paid social and content velocity rather than product innovation.

Tech Stack 13 technologies

Core StackAdobe Creative Cloud Adobe Premiere Pro After Effects Adobe Media Encoder Final Cut Pro Meta TikTok Adobe After Effects Instagram

AdoptingMeta TikTok Runway HeyGen Midjourney ElevenLabs

What Health Routine Is Building

▲Active Projects

Ad-format adaptation
High-performance video-ads
Paid social video ad production
Editing commercial and tutorial videos
Trend-scouting for meta and tiktok
Ai-driven content creation
Workflow-innovation
Meta ads video creation

Hiring Activity

Decelerating8 roles · 1 in 30d

Department

Marketing

7

Support

1

Seniority

Mid

4

Senior

3

Junior

1

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About Health Routine

Health Routine is an Austrian e-commerce company selling health and wellness products direct to consumers. Founded in 2018 and headquartered in Kematen in Tirol, the company operates as a public entity with 11–50 employees. The business model centers on digital marketing and content distribution across Meta and TikTok. Product strategy emphasizes addressing root causes in health rather than surface-level symptom management, but go-to-market execution is fundamentally content-driven: the company is actively scaling video-ad production, trend monitoring, and workflow optimization to sustain paid social performance. Current hiring focus is marketing-heavy, with secondary support roles.

HeadquartersKematen in Tirol

Company Size11–50 employees

Founded2018

Hiring MarketsAustria, Germany

Frequently Asked Questions

What is Health Routine's tech stack?

Creative production: Adobe Creative Cloud, Adobe Premiere Pro, After Effects, Final Cut Pro. Marketing platforms: Meta, TikTok, Instagram. Generative AI tools in active adoption: Runway, HeyGen, Midjourney, ElevenLabs.