B2B travel distribution platform connecting hotels, tour operators, and travel agents globally
HBX Group operates a B2B travel ecosystem across 190+ markets with three distinct brands (Hotelbeds, Bedsonline, Roiback) serving hoteliers, tour operators, airlines, and online travel agents. The stack reflects a hybrid enterprise-SaaS architecture (SAP, PostgreSQL, Snowflake, Salesforce) with emerging automation (n8n) and modern frontend tooling (Next.js, Angular), while hiring patterns show heavy investment in sales (44 roles) and finance (18 roles)—typical of a scaling B2B distribution platform managing complex supply-side relationships and contract flows.
Notable leadership hires: Head of Regional Chains
HBX Group is a publicly listed B2B travel technology and distribution company headquartered in Palma de Mallorca, Spain, with operations spanning 190+ countries and over 3,000 employees globally. The company operates three primary product brands: Hotelbeds (the core distribution platform for hotels, tour operators, and travel agents), Bedsonline (retail travel segment), and Roiback (direct channel management for independent hotels and chains). The business model combines cloud-based distribution infrastructure (powered by PostgreSQL, Snowflake, and AWS) with on-the-ground specialist teams who drive partnerships and market intelligence. Active projects center on ecosystem integration, supply-chain optimization, and SaaS platform expansion for the hospitality sector, while pain points reflect typical B2B travel operations: supplier recovery, client retention, conversion optimization, and margin compression.
PostgreSQL, SQL Server, Snowflake, AWS, Salesforce (CRM + Marketing Cloud), SAP, Tableau, Qlik, Power BI, n8n (automation), Next.js, Angular, Drupal, and Appian (BPM).
Thailand, Mexico, Argentina, France, Singapore, Bulgaria, Spain, UAE, United States, Australia, Brazil, and Japan across 109 active roles.
B2B travel distribution ecosystem connecting hoteliers, tour operators, airlines, and online travel agents across 190+ markets through three brands: Hotelbeds (core platform), Bedsonline (retail), and Roiack (direct channels).
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