Hatstore - Home of headwear Tech Stack
Online headwear retailer scaling to physical retail with 15,000+ SKUs
Hatstore is a Swedish-founded headwear e-commerce business (51–200 employees) now entering physical retail and the German market while managing significant seasonal demand. The hiring mix is sales- and marketing-heavy, with a CMO recently added and accelerating recruitment velocity — a pattern consistent with their concurrent challenges around content performance optimization, market expansion, and profitability. Their tech stack is pure marketing/commerce (TikTok, Instagram, Klaviyo, HubSpot, Meta Ads, Google Analytics), with no infrastructure or backend tooling visible, indicating a third-party fulfillment and platform dependency model.
Tech Stack 21 technologies
What Hatstore - Home of headwear Is Building
◆Challenges
- Increasing reach and engagement
- Profitability and growth
- Opening first physical store
- Peak season workload
- Improving product design
- Optimizing content performance
- Long-term growth and brand positioning
- Quality, sustainability, delivery precision
- Entering german retail market
- Expanding into new markets
▲Active Projects
- Store construction and launch
- Custom hat design support
- Local marketing & events
- Creating engaging content for instagram and tiktok
- Social media content creation
- Store events and campaigns
- Creating design sketches and mockups
- Collaborating with suppliers and production
- Creating videos for hatstore's social channels
- Developing new content formats
Hiring Activity
Department
Seniority
Notable leadership hires: Chief Marketing Officer
