Happy Elements Tech Stack

Mobile game developer and IP studio expanding into merchandise and live entertainment

Computer Games 北京市海淀区, 北京 1,001–5,000 employees Founded 2009 Partnership

Happy Elements operates a game development and publishing business built on Unreal Engine and C++, with an emerging data science layer (TensorFlow, scikit-learn, Pandas). The company is scaling IP monetization beyond games—licensing, merchandise, music, and live events—while pushing into new markets (Japan, Korea, US). Current project velocity centers on merchandise marketing, fan engagement, and cross-border logistics, indicating a shift toward lifestyle and experiential products alongside core mobile titles.

Tech Stack 14 technologies

Core StackC++ Adobe Photoshop Python scikit-learn TensorFlow NumPy Pandas Unreal Engine Weibo Xiaohongshu WeChat Twitter SQL Photoshop

What Happy Elements Is Building

◆Challenges

Expanding promotion channels
Expanding ip business in japan
Achieving japan market kpi
Cross-border logistics optimization
Sales performance improvement
Marketing roi tracking
Increasing ip derivative product sales

▲Active Projects

New peripheral product marketing plan
Annual planning of korean official store
Monthly sales plan strategy
Ip event planning
Licensee development
Sales channel expansion
Offline fan events
External promotion activities for new peripheral products
Logistics clearance management
Social media account management

Hiring Activity

Steady10 roles · 3 in 30d

Department

Engineering

Marketing

Sales

Operations

Ops

Product

Seniority

Mid

Manager

Junior

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About Happy Elements

Happy Elements is a mobile game developer and publisher founded in 2009, operating dual R&D centers in Beijing and Shanghai. The company creates original IP-driven games across casual, web, and anime-adjacent (二次元) genres, then extends those properties into music, merchandise, live events, and licensing. They reach audiences through WeChat, Weibo, and Xiaohongshu, while expanding physical and digital merchandise operations. The organization spans 1,001–5,000 employees and is actively hiring in China, South Korea, and the United States across engineering, marketing, and sales functions.

Headquarters北京市海淀区, 北京

Company Size1,001–5,000 employees

Founded2009

Hiring MarketsChina, South Korea, United States

Frequently Asked Questions

What tech stack does Happy Elements use for game development?

Unreal Engine and C++ form the core game development stack. The company also uses Python, TensorFlow, scikit-learn, and Pandas for data science and analytics work.

Is Happy Elements hiring engineers?

Yes. Engineering roles represent the largest active hiring department, with mid-level positions and some manager-level openings. Positions are open in China, South Korea, and the United States.