Handelsblatt Media Group Tech Stack

German business media publisher with digital transformation focus

Book and Periodical Publishing Düsseldorf, Nordrhein-Westfalen 501–1,000 employees Founded 1946 Privately Held

Handelsblatt Media Group is a 500+ journalist-driven publisher of business and financial information across newspapers, magazines, and digital platforms. The tech stack—Salesforce, MuleSoft, Databricks, Azure, AWS—reveals a company mid-infrastructure modernization: they're actively migrating to Salesforce, automating customer journeys, and building data pipelines on cloud platforms. Hiring is concentrated in marketing and data roles, suggesting revenue-side scaling around subscriptions and audience analytics rather than editorial expansion.

Tech Stack 14 technologies

Core StackSalesforce MuleSoft Google Analytics Optimizely AWS Databricks SQL Server Python Apache Spark WordPress Google Tag Manager Azure GCP SQL

What Handelsblatt Media Group Is Building

◆Challenges

Upgrading central crm system
Data migration to salesforce
Optimizing customer journey
Increasing conversion rates
Identifying new trends to boost revenue

▲Active Projects

Crm system upgrade
Data migration to salesforce
Customer journey automation
A/b testing and funnel optimization
E-commerce strategy development for subscriptions
Newsletter preparation
Social media management

Hiring Activity

Steady6 roles · 2 in 30d

Department

Marketing

Data

Media

Sales

Seniority

Intern

Senior

Mid

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About Handelsblatt Media Group

Handelsblatt Media Group operates Germany's leading portfolio of business and financial media, including newspapers, magazines, digital publications, and research products. The company serves decision-makers and executives across German-speaking markets, competing on editorial depth and real-time market intelligence. Beyond publishing, they offer corporate publishing services, host high-profile business events, and run the Georg von Holtzbrinck journalism academy. Operations span editorial (~500 journalists), advertising and marketing, and subscription/audience development teams across Düsseldorf headquarters.

HeadquartersDüsseldorf, Nordrhein-Westfalen

Company Size501–1,000 employees

Founded1946

Hiring MarketsGermany

Frequently Asked Questions

What tech does Handelsblatt Media Group use?

Salesforce, MuleSoft, Google Analytics, Optimizely, Azure, AWS, Databricks, SQL Server, Python, and WordPress. They're currently migrating customer data to Salesforce and running analytics on Databricks.

What is Handelsblatt working on right now?

CRM system upgrade and Salesforce migration, customer journey automation, A/B testing for conversion optimization, and e-commerce strategy for subscriptions. Challenges include data migration complexity and subscription revenue growth.