Autonomous case-handling mobile robots for warehouse automation
Hai Robotics manufactures HaiPick, an automated case-handling mobile robot (ACR) system that picks individual totes and cartons rather than full racks—a narrower, more efficient approach than generic autonomous mobile robots. The company's tech stack is sales-infrastructure heavy (Salesforce, HubSpot, Apollo, SAP, Oracle) with minimal engineering-specific tooling visible, reflecting a hardware-first business where GTM scales faster than product iteration. Active projects cluster around European e-commerce account acquisition and solution design, signaling geographic expansion beyond domestic deployment.
Hai Robotics designs and deploys warehouse automation systems built on mobile robotics. Founded in 2016, the company sells HaiPick ACR solutions to logistics operators, 3PLs, and e-commerce companies; clients include DHL Supply Chain, BEST Supply Chain, and Philips across fashion, retail, electronics, healthcare, and e-commerce verticals. Deployments take 1–2 months post-equipment arrival. The company operates across the US, Europe (Netherlands, Poland), South Korea, and Australia, with 1,001–5,000 employees. Pain points center on high-value project capture, spare-parts optimization, peak-season capacity, and regional footprint expansion.
Norcross, Georgia. The company hires across the US, Netherlands, South Korea, Australia, and Poland.
HaiPick, an Automated Case-handling Mobile Robot (ACR) system. It identifies and picks individual totes and cartons, increasing warehouse efficiency 3–4x and storage density 80–400% per documented client results.
Salesforce, HubSpot, SAP, and Oracle for operations and sales. The stack also includes Apollo, Sales Navigator, and PLC/SQL for logistics and engineering work.
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