Belgian beverage distributor modernizing order and financial workflows
Haelterman Group is a family-owned beverage importer and distributor operating across Belgium's hospitality channel since 1928. The tech stack reveals a heavy reliance on legacy systems (AS/400, SQL Server, Microsoft Dynamics 365 Business Central) alongside modern cloud tools (Salesforce), and active hiring across sales, engineering, and finance signals an ongoing push to digitize core processes—order management, financial administration, and ERP integration are all listed as active pain points and projects.
Haelterman Group imports and distributes beverages to hospitality venues (hotels, restaurants, cafes) across Belgium. The company operates with 201–500 employees from headquarters in Ternat, in Flemish Brabant. Current projects span digital reception systems, order-process automation, POS material management, and charging-station infrastructure, reflecting a transition from manual to digital workflows. The organization is scaling across sales, engineering, finance, and operations, with hiring velocity accelerating.
Salesforce, Python, SQL Server, Microsoft Dynamics 365 Business Central, AS/400, Excel, and Microsoft Office suite. The mix of legacy (AS/400) and modern cloud (Salesforce) systems suggests active system modernization.
Digital reception implementation, order-process digitization, ERP modernization, POS material management, and charging-station installation. Projects reflect a shift toward automating distribution and hospitality operations.
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