AI-powered cost control and margin tracking for restaurants
Haddock automates invoice and delivery-note digitization for restaurant operators, converting paper documents into structured cost data. The platform is scaling toward profitability while building out forecasting, HR tooling, and European expansion—priorities evident in active projects around financial backbone development and new product surface areas. With a balanced but lean hiring mix across sales, support, and engineering, the company is operating resource-efficiently through the growth phase.
Notable leadership hires: Head of Finance
Haddock is a SaaS platform built for restaurant operators who need visibility into food costs, margins, and purchasing patterns. The core product uses AI to extract invoice and delivery-note data from photos, then surfaces that information through a dashboard that flags price variations, auto-generates bills of materials, and detects discrepancies. Integration with point-of-sale systems allows real-time margin tracking. The company was founded in 2021, is based in Barcelona, and currently employs 11–50 people. Hiring is concentrated in Spain and focused on sales, customer success, and product development.
Haddock digitizes restaurant invoices and delivery notes via AI, then uses that data to track food costs, flag price changes, calculate dish-level margins when connected to a POS, and detect invoice-delivery discrepancies.
Haddock uses HubSpot and Salesforce for CRM, Stripe for payments, Notion for internal operations, Figma for design, and Zendesk and Intercom for customer support and communication.
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