HABA FAMILYGROUP Asia Tech Stack

Global toy and furniture manufacturer expanding Asia operations with SAP-driven supply chain

Manufacturing Sha Tin District 11–50 employees Founded 2010 Privately Held

HABA Family Group operates a manufacturing and distribution hub for children's products across Asia Pacific, anchored by a full SAP suite (S/4HANA, C4C, BW/4HANA, SuccessFactors) plus cloud infrastructure on Azure and AWS. Current hiring is heavily weighted toward manufacturing (8 roles) and engineering (5), paired with active projects on lean production, digitization, and analytics modernization—indicating a push to automate and optimize a legacy ERP footprint rather than replace it. Material availability and cost optimization appear as recurring friction points.

Tech Stack 18 technologies

Core StackSAP S/4HANA SolidWorks Python AWS SAP SuccessFactors Microsoft Office SAP C4C SAP BW/4HANA SAP Analytics Cloud SQL SAP BTP Azure GCP Microsoft 365 SuccessFactors Rhino Blender

What HABA FAMILYGROUP Asia Is Building

◆Challenges

Digitalizing manufacturing processes
Optimizing production costs
Reducing defects
Process optimization for cost reduction
Material availability
Increasing revenue
Optimizing internal processes
Ensuring delivery readiness for market launch
Managing complex agile projects
Budget forecasting and management

▲Active Projects

Developing lean production chain
Digitizing manufacturing processes
Updating iso standards
Process optimization for cost reduction
Material availability
New product development for furniture and toys
Erp data management for new products
Procurement support for new product introductions
Modernizing analytics architecture
Integration of modern technologies

Hiring Activity

Steady35 roles · 10 in 30d

Department

Manufacturing

Engineering

Finance

Product

Sales

Logistics

Marketing

Seniority

Mid

Intern

Junior

Senior

Lead

Manager

Company intelligence

Find more companies like HABA FAMILYGROUP Asia by tech stack, pain points and active projects

Get started free

About HABA FAMILYGROUP Asia

HABA Family Group is a family-owned manufacturer of toys, furniture, educational products, and apparel for children, operating since 1938 with a global footprint. The Asia office, based in Sha Tin District, Hong Kong, was established in 2010 and now serves as a sourcing, production, and distribution hub for the Asia Pacific region. The company manages a complex supply chain spanning material sourcing across Asia, manufacturing operations, and key account sales. With 11–50 employees in the Hong Kong office, the organization is actively scaling hiring in manufacturing and engineering roles while undertaking several digitization and process-optimization initiatives tied to their existing SAP infrastructure.

HeadquartersSha Tin District

Company Size11–50 employees

Founded2010

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does HABA Family Group use?

SAP S/4HANA, SAP C4C, SAP BW/4HANA, SAP SuccessFactors, SAP Analytics Cloud, Azure, AWS, GCP, Microsoft 365, SQL, Python, SolidWorks, Blender, and Rhino.