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Grupo Massa Tech Stack

Brazilian media holding spanning TV, radio, and digital platforms

Broadcast Media Production and Distribution Curitiba, Paraná 501–1,000 employees Partnership

Grupo Massa operates a regional-to-national media ecosystem across broadcast, radio, and digital channels in Brazil, reaching millions daily. The tech stack is media-native: Power BI for analytics, WordPress for publishing, and direct integration with Meta, YouTube, TikTok, and LinkedIn for distribution. Hiring velocity is accelerating across marketing and ops roles, while active projects center on network expansion (new retransmission sites) and brand activation—suggesting infrastructure scaling and advertiser-focused initiatives.

Tech Stack 10 technologies

Core StackPower BI WordPress Google Analytics 4 Meta X YouTube Instagram Twitter LinkedIn TikTok

What Grupo Massa Is Building

◆Challenges

Preventing client dissatisfaction
Increasing audience reach
Minimizing legal liabilities
Data privacy compliance
Improving organic search ranking
Combatting fake news
Increasing content ctr
Improving internal processes
Cash flow management

▲Active Projects

Regional commercial projects
Programming campaigns
Brand activation in shows and events
Install new retransmission sites
Visual identity for live and recorded programs

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

6

Ops

5

Sales

5

Design

2

Media

2

Finance

1

Production

1

Seniority

Junior

8

Mid

8

Intern

3

Manager

2

Director

1

Notable leadership hires: Image Director

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About Grupo Massa

Grupo Massa is one of Brazil's largest media holding companies, operating the Rede Massa | SBT television network, Massa FM radio stations, digital properties including Massa.com.br and PontoOh, and associated media brands. The company delivers journalism, entertainment, and news across on-air and digital formats to regional and national audiences. Their business model combines traditional broadcast revenue with digital audience monetization and advertising solutions sold to agencies and brands. Operations span 501–1,000 employees based in Curitiba, Paraná.

HeadquartersCuritiba, Paraná

Company Size501–1,000 employees

Hiring MarketsBrazil

Frequently Asked Questions

What is Grupo Massa's tech stack?

Power BI for analytics, WordPress for content management, Google Analytics 4 for performance tracking, and direct publishing integrations with Meta, YouTube, TikTok, Instagram, Twitter, and LinkedIn for audience reach.