Marketing and practice-management services for Brazilian dental and medical professionals
Grupo ICOM is a São Paulo-based services group focused on marketing, communications, and business operations for dental and medical practices across Brazil. The tech stack reveals a automation-first operations model: heavy reliance on no-code/low-code platforms (Zapier, Make, Power Automate, n8n) paired with Adobe Creative Suite and Google Analytics—signaling a services firm optimizing internal workflows and client delivery. Active hiring is junior-heavy (10 of 15 roles) and concentrated in marketing (6 roles), reflecting a scalable, project-driven delivery model rather than a platform play.
Grupo ICOM operates as a specialized services group serving dental and medical practices with integrated solutions spanning marketing strategy, communications, design, and digital campaigns. Founded in 1990, the company has built expertise across content creation (video, print, social media), paid digital advertising (Google, Meta, TikTok, LinkedIn), and analytics-driven campaign optimization. Current project work focuses on sales funnel optimization, process automation, and infoproduct launches—indicating a shift toward productized offerings and higher-margin service models. The organization is headquartered in São Paulo with operations across Brazil.
Instagram, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, and Pixel. They also use Looker Studio for reporting and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) for content production.
Zapier, Make, Power Automate, and n8n. These are used alongside Python, JavaScript, and VBA for workflow automation and repetitive process elimination—core focus areas in their active project pipeline.
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