Insurance brokerage network scaling operations across Brazil
GrupoGC operates a partnership network of insurance brokerages across Brazil, built on legacy ERP infrastructure (Protheus) and Microsoft Office tooling. The hiring mix—80% of roles in sales, with junior-heavy skew and almost no data or marketing headcount—reflects a model focused on brokerage agent onboarding and retention rather than product innovation. Core pain points cluster around manual commission workflows and bank reconciliation, suggesting the group is hitting operational friction as it scales.
GrupoGC is a Brazilian insurance brokerage partnership founded in 2010, operating as a network of affiliated brokerages based in São Paulo. The group supports partner brokerages through shared infrastructure, compliance, and operational services. The technology footprint is primarily operational: Protheus ERP for policy and commission management, Microsoft Office for back-office work, and basic analytics (Power BI). Distribution happens through Meta Ads, Google Ads, and LinkedIn, alongside HubSpot for lead and partner management. Compliance with Brazilian labor (eSocial) and insurance regulations is core to the operating model.
Core systems: Protheus ERP, Microsoft Office, Excel, Power BI. Operations: eSocial (compliance), HubSpot (lead/partner management). Distribution: Meta Ads, Google Ads, LinkedIn Ads. Communication: WhatsApp, LinkedIn.
Primary friction points: manual commission receipt imports, bank statement reconciliation, and Protheus process optimization. Secondary: eSocial compliance, payroll accuracy, and HR process automation.
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