Brazilian home-goods manufacturer scaling operations across production and e-commerce
Grupo Brinox manufactures over 3,500 home-utility SKUs across four brands and operates production facilities in two Brazilian states plus export infrastructure spanning 20+ countries. The tech stack reveals a traditional enterprise foundation (SAP, Excel, Power BI) paired with emerging automation and data tooling (UiPath, Automation Anywhere, Python, SQL), while hiring accelerates across sales, logistics, and data roles—signaling a shift toward operational visibility and e-commerce velocity as core pain points (inventory replenishment, lead-time reduction, freight cost management dominate their challenge list).
Grupo Brinox is one of Brazil's largest home-goods manufacturers, founded in 1988 and headquartered in Caxias do Sul, Rio Grande do Sul. The company operates manufacturing facilities totaling over 88,000 m² and employs 5,001–10,000 people across production, distribution, and sales functions. Beyond domestic retail, Brinox exports to five continents through 20+ countries and maintains regional offices in São Paulo and Guangzhou, China. The product portfolio spans four brands (Brinox, Coza, Haus Concept, Rasco) covering cookware, kitchenware, and tableware segments. Current operational focus includes lean manufacturing deployment, distribution-center coordination, e-commerce channel development, and post-sale customer satisfaction tracking.
SAP for ERP, Power BI and Google Analytics 4 for reporting, UiPath and Automation Anywhere for process automation, Python and SQL for data work, Microsoft Power Apps and SharePoint for internal tools, and Meta/Google platforms for marketing.
Caxias do Sul, Rio Grande do Sul, Brazil. The company also operates a second manufacturing facility in Linhares, Espírito Santo, and maintains offices in São Paulo and Guangzhou, China.
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