Multi-vertical dealership and financial services group with Salesforce-centric operations
Grupo Bamaq operates three distinct business verticals—premium automotive retail (Porsche, Mercedes-Benz, GWM), heavy equipment distribution (New Holland), and financial services (consortiums, insurance, lending)—unified through a Salesforce-heavy tech stack. Active engineering hiring (26 roles) paired with dashboard and reporting projects signals investment in operational visibility across geographically dispersed businesses; simultaneous Salesforce integration challenges (n8n adoption for API orchestration, system fragmentation pain points) indicate they're transitioning from siloed platforms toward unified data and workflow layers.
Grupo Bamaq is a Brazilian conglomerate headquartered in Contagem, Minas Gerais, with 501–1,000 employees and operations across Brazil and the United Kingdom. Founded in 1974, the group operates as three strategic business units: premium vehicle dealerships, heavy construction machinery distribution, and financial services (consortiums, insurance, and capital). The company is structured around Salesforce as a central platform (Sales Cloud, Service Cloud, Marketing Cloud), supporting customer experience, sales execution, and service delivery. Current operational priorities include reducing downtime across equipment operations, improving parts sales performance, strengthening luxury brand positioning, and integrating disparate backend systems.
Salesforce (Sales/Service/Marketing Cloud, Apex, SOQL, LWC) as the core platform, with Node.js/NestJS/Express.js backends, PostgreSQL databases, Vue/React/Angular frontends, n8n for API orchestration, Power BI for analytics, and Azure/GitHub/Docker/Kubernetes for infrastructure.
Brazil and the United Kingdom, with headquarters in Contagem, Minas Gerais.
Other companies in the same industry, closest in size