UGC marketing agency for consumer apps scaling on TikTok
Plutus Media is a London-based UGC marketing agency founded in 2023, focused on TikTok growth for consumer apps. The tech stack reveals a sales-ops foundation (Apollo, ZoomInfo, Clearbit, NeverBounce, Sales Navigator, Lemlist) layered with content and attribution tooling (Canva, Loom, Vidyard, Sendspark), suggesting the core motion is identifying and managing creator talent at scale while tracking conversion impact. Active projects span paid acquisition strategy, TikTok account management, and campaign optimization—operationally mature for a 2-year-old firm—but pain points around scaling acquisition infrastructure and pipeline efficiency indicate they're hitting infrastructure ceilings as client demands grow.
Notable leadership hires: Lead List Builder, Paid Acquisition Lead
Plutus Media helps consumer apps and tech companies grow users through user-generated content (UGC) campaigns, primarily on TikTok. The agency operates across content production, paid media, and campaign optimization, with a stated specialization in short-form content, micro-influencer networks, and TikTok + Instagram marketing. Headcount sits at 11–50, with a marketing-dominant org (10 marketing, 4 sales, 1 content) and distributed hiring across the US, Brazil, and Eastern Europe. Recent focus areas include conversion tracking infrastructure, paid acquisition strategy refinement, and funnel optimization—suggesting a shift toward deeper client ROI measurement and repeatable campaign playbooks.
Apollo, ZoomInfo, Clearbit, Lemlist, and Sales Navigator for outbound and lead research; Canva, Loom, Vidyard, and Sendspark for content creation and distribution; TikTok, Meta, YouTube, and LinkedIn for channel management.
United States, Brazil, Ukraine, Poland, Romania, and Hungary. Current open roles (15 total) are concentrated in marketing (10) and sales (4), with majority at senior and junior levels.
TikTok content production and account management, paid acquisition strategy, conversion tracking and attribution infrastructure, landing page optimization, and campaign asset creation for consumer app clients.
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