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GRI Institute Tech Stack
Global real estate and infrastructure research platform connecting senior decision-makers
GRI Institute operates a membership and events business serving real estate and infrastructure leaders. The tech stack reveals a marketing-operations-heavy organization: Salesforce anchors CRM, while Make, n8n, and Zapier handle workflow automation—suggesting heavy lifting around lead flow and member engagement. Active hiring in sales (6 roles) and finance (3) paired with pain points around lead conversion, churn prevention, and paid-media ROI indicate a company scaling go-to-market while grappling with unit economics on customer acquisition.
Tech Stack 16 technologies
Core StackSalesforce Google Ads Meta Ads LinkedIn Ads Make n8n Zapier GitHub Copilot Retool Python JavaScript Google Tag Manager Excel Google Sheets Claude ChatGPT
What GRI Institute Is Building
◆Challenges
- Improving lead conversion metrics
- Automating accounts payable
- Preventing churn
- Retention and expansion
- Increasing roi on paid media
- Optimizing lead acquisition cost
- Ensuring lead flow between platforms
- Ensuring tax compliance
- International tax compliance
- Avoiding double taxation
▲Active Projects
- Sales strategy development and implementation
- Product improvement opportunity identification
- Strategic onboarding
- Engagement strategy
- Tax policy improvement
- Audit support for new markets
- Tax viability analysis for new structures
- Event production cycle
- Market research and mapping
- Content agenda development
Hiring Activity
Steady15 roles · 6 in 30d
Department
Seniority
Company intelligence
