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Greene King Tech Stack

UK pub, restaurant and brewing operator with 2,600+ venues

Food and Beverage Services Bury St Edmunds 10,001+ employees Public Company

Greene King operates 2,600 pubs, restaurants and hotels across the UK through three divisions: managed Greene King pubs, a portfolio of destination brands (Hungry Horse, Chef & Brewer, Farmhouse Inns, Flaming Grill), and an in-house brewery. The tech stack reflects a traditional hospitality operator modernizing analytics — heavy use of Excel and IBM Cognos alongside newer BI tools (Power BI, Looker Studio), plus active migration of standard reporting into a centralized BI environment. Hiring is operations-heavy (93% of active roles), signaling focus on venue management and staffing rather than technology scaling.

Tech Stack 23 technologies

Core StackGoogle Analytics Power BI Google Ads Workday AWS Excel IBM Cognos Analytics PowerPoint Google Analytics 4 Meta Ads Manager Looker Studio Treasure Data Outlook Word Microsoft Office Sprinklr TikTok Instagram Meta YouTube Azure VBA Cognos

What Greene King Is Building

◆Challenges

P&l control
Improving roi
Maintaining brand standards
Streamlining media reporting infrastructure
Grow pub sales
Complex hr queries
Campaign performance analysis
Optimising media spend
Improving brand health
Migrating standard reporting to bi environment

▲Active Projects

Enhancing self-service hr platform
Pipeline development for volume-driving partnerships
Media reporting infrastructure and dashboards
Measurement and reporting system for partnership channel
Centre of excellence for partnerships
Cross-channel media reporting and dashboards
A/b testing and test-and-learn programmes
Migrate standard reporting into a bi environment
Menu scoping and training solutions
Media comms schedule

Hiring Activity

Steady1,500 roles · 550 in 30d

Department

Ops

1367

Hospitality

24

Operations

22

Marketing

14

Finance

9

Engineering

8

HR

4

Sales

3

Seniority

Junior

908

Mid

196

Staff

116

Manager

109

Lead

86

Senior

36

Intern

7

Notable leadership hires: Head Chef

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About Greene King

Greene King is the UK's largest pub company by venue count, operating approximately 2,600 pubs, restaurants and hotels across England, Wales and Scotland. The business spans three divisions: Greene King pubs (managed venues and franchised Hive pubs), Destination Brands & Ventures (distinct restaurant and pub concepts including Hungry Horse, Chef & Brewer, Farmhouse Inns, Flaming Grill, and independent brands like Hickory's and Metropolitan Pub Company), and Brewing & Brands (in-house brewing at Westgate brewery in Bury St Edmunds). The group employs approximately 40,000 people across locations in Bury St Edmunds (Suffolk) and Burton on Trent (Staffordshire). The company is publicly listed and operates as a traditional hospitality and brewing business serving communities across the UK.

HeadquartersBury St Edmunds

Company Size10,001+ employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Greene King's tech stack?

Excel, IBM Cognos Analytics, Power BI, Google Analytics, Looker Studio, Workday, Azure, AWS, and Microsoft Office suite. Currently migrating standard reporting from legacy systems into a centralized BI environment.

How many pubs does Greene King operate?

Approximately 2,600 pubs, restaurants and hotels across England, Wales and Scotland, operated through Greene King pubs, destination brands (Hungry Horse, Chef & Brewer, Farmhouse Inns, Flaming Grill), and independent ventures.