Greece's largest luxury hotel operator across 40 properties
Grecotel operates 40 luxury properties across 15 Greek destinations with 7,000 staff. The hiring mix is heavily ops-focused (93 of 122 open roles), concentrated at mid and junior levels, reflecting the labor-intensive nature of resort management. Active SAP MM/PS implementation and emerging adoption of AI-driven revenue tools signal ongoing digitalization, though the tech stack remains traditional — Office, SAP, social media channels — with no recent migrations or advanced platforms visible.
Grecotel is Greece's leading luxury hospitality group, family-owned since 1975 and now in its third generation of leadership. The portfolio spans 40 properties across 15 destinations, anchored by iconic resort brands in Crete and other landmark locations. Revenue streams include accommodations, food and beverage, spa services, and event hosting. Operations are managed through SAP ERP infrastructure, with current projects around SAP MM (materials management) and PS (project systems) modules, Synxis CRS/RMS implementation, and revenue optimization. The workforce of 7,000 is predominantly operations-facing, with small support teams in finance, marketing, and logistics.
SAP ERP (MM and PS modules), Microsoft Office, Excel, and social platforms (Instagram, TikTok, Meta, LinkedIn, YouTube, Pinterest, Snapchat, X). Sprout Social handles social media management. Recently adopting Synxis CRS/RMS and AI-driven revenue solutions.
Athens, Attica, Greece. Founded in 1975, the company operates 40 properties across 15 destinations nationwide with approximately 7,000 employees.
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