Beauty and personal-care retailer with 700+ stores across Turkey
Gratis operates a vertically integrated retail network spanning beauty products, cosmetics, and household goods across Turkey's 81 provinces, with an emerging services arm (Beauty centers offering nail, hair, and skin treatments). The tech stack reveals a quality-assurance and infrastructure focus — Selenium, Cypress, Playwright for testing; Cisco, Juniper, VMware for network ops — rather than a modern data or ML platform. Active hiring skews toward operations and sales management, while projects center on online-offline sales integration, reservation systems, and inventory optimization, suggesting operational execution remains the core bottleneck.
Gratis is a public company founded in 2009 under Sedes Holding, operating as Turkey's largest personal-care retailer with over 700 locations across the country. The business spans 15 product categories — makeup, baby care, cleaning, hygiene, home goods, and snacks — from global and local brands. Since 2017, Gratis has expanded into direct-to-consumer beauty services through Beauty centers, reaching approximately 60 locations across 12 provinces by 2025. The company also operates Beauty Academy, a training program for women specialists in manicure, pedicure, nail art, and hair styling, with alumni staffing the Beauty center network. All store-level staff are women, and the company ranks among Turkey's top 100 employers by female workforce and leadership representation.
Gratis operates over 700 retail locations across all 81 Turkish provinces. Beauty centers, its services subsidiary, runs approximately 60 locations across 12 provinces as of 2025.
Gratis offers 15,000+ products across 15 categories: cosmetics, makeup, baby care, cleaning products, hygiene items, home goods, and snacks, featuring major global brands alongside local suppliers.
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