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GoTo Foods Tech Stack

Multi-brand restaurant franchisor operating 7,300+ locations across 71 countries

Food and Beverage Services Atlanta, GA 10,001+ employees Founded 2004 Privately Held

GoTo Foods operates a portfolio of seven major foodservice brands (Auntie Anne's, Carvel, Cinnabon, Jamba, Moe's Southwest Grill, McAlister's Deli, Schlotzsky's) across 7,300+ franchised units. The tech stack—Power Platform (Power BI, Power Apps, Power Automate), Pipedrive, Tableau, and React/Next.js—reflects a business in active transition: migrating toward cloud-native analytics and internal tools while managing legacy franchise systems. Hiring is weighted toward marketing and operations (25 of 54 roles), with active projects spanning digital off-premise acceleration, brand standard compliance tooling, and unit-level operational improvement—all pointing to centralized tech and marketing standardization as core near-term initiatives.

Tech Stack 48 technologies

Core StackPower BI MailChimp Power Platform Power Automate Power Apps Power Query Tableau Adobe Creative Cloud Adobe Illustrator React Next.js Tailwind CSS Jira Confluence GitHub Copilot Pipedrive SQL MDX Excel Articulate 360 Microsoft Office Staffbase CRM Photoshop Instagram TikTok X LinkedIn Git Apple Pay+15 more

What GoTo Foods Is Building

◆Challenges

Ensuring brand standard compliance
Identifying new unit opportunities
Design consistency across franchises
Integrating disparate marketing and loyalty technologies
Process inefficiencies
Reducing labor costs
Building unified marketing technology stack
Cost of goods management
Minimizing unit closures
Ensuring franchisee success

▲Active Projects

New brand initiatives rollouts
New product launches
Integrated brand plans
Digital off-premise acceleration
Operational improvement plans
Strategic sourcing initiatives
Limited time offers
Equipment upgrades and technology enhancements
Scalable prototype documents
New restaurant location openings

Hiring Activity

Steady55 roles · 20 in 30d

Department

Marketing

15

Ops

10

Engineering

5

Logistics

5

Sales

5

Data

3

Design

3

Construction

1

Seniority

Director

15

Manager

13

Senior

8

Intern

6

Mid

6

Lead

2

Principal

2

VP

1

Notable leadership hires: Finance Director, CPG Licensing Director, Chief Brand Officer

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About GoTo Foods

GoTo Foods is an Atlanta-based franchisor and operator of iconic global foodservice brands, headquartered in the United States. The company franchises and operates restaurants, cafes, ice cream shops, and bakeries under seven brand names across all 50 US states and 71 countries and territories. The business model centers on franchise development, brand marketing, digital channel expansion, and operational support for franchisee units. GoTo Foods maintains in-house marketing, digital, technology, and franchise sales teams to drive brand performance and unit growth. The company has been recognized as a Great Place to Work for the second consecutive year.

HeadquartersAtlanta, GA

Company Size10,001+ employees

Founded2004

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does GoTo Foods use?

GoTo Foods uses Power BI, Power Platform (Power Apps, Power Automate), Pipedrive, Tableau, SQL, React, Next.js, Jira, Confluence, and Adobe Creative Suite for marketing operations, analytics, CRM, and internal tools.

How many restaurants does GoTo Foods operate?

As of December 28, 2025, GoTo Foods franchises and operates over 7,300 restaurants, cafes, ice cream shops, and bakeries across all 50 US states and 71 countries and territories.