goodr Tech Stack

Direct-to-consumer active eyewear with expanding omnichannel retail presence

Sporting Goods Manufacturing Inglewood, CA 51–200 employees Founded 2015 Privately Held

goodr manufactures and sells polarized sunglasses designed for athletes and active consumers. The company operates a Shopify + AWS infrastructure paired with NetSuite back-office and emerging marketplace integrations (Amazon, TikTok Shop), signaling expansion beyond their direct-to-consumer base. Active engineering and data hiring—focused on data warehouse health, fraud prevention, and imposter-website takedowns—reflects operational scaling challenges typical of a DTC brand moving into third-party channels.

Tech Stack 17 technologies

Core StackShopify AWS Figma JavaScript Asana Slack NetSuite Bill.com Active Directory TikTok Liquid HTML CSS TikTok Shop PayPal Microsoft 365 Google Workspace

What goodr Is Building

◆Challenges

Maintaining data warehouse health
Optimizing efficiency and costs
Preventing fraud at scale
Shutting down imposter websites
Unreliable it infrastructure

▲Active Projects

Hardware lifecycle management
Design and build robust data models in dwh
Optimize efficiency and costs of dwh
Shutting down imposter websites
Monitoring unverified sellers
D2c marketing acquisition & retention
Go-to-market process execution
Cross-functional marketing initiatives
Amazon marketplace launch
Tiktok shop integration

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Engineering

Marketing

Data

Finance

Other

Security

Seniority

Mid

Junior

Manager

Senior

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About goodr

goodr designs and manufactures polarized active eyewear for runners, cyclists, golfers, and athletes across multiple sports. The company sells through three channels: direct e-commerce at goodr.com, a retail location (The goodr Cabana) in Los Angeles, and wholesale partnerships with national retailers including REI and Fleet Feet. Founded in 2015 and headquartered in Inglewood, CA, goodr is a privately held company of 51–200 employees. The product line emphasizes no-slip, no-bounce design paired with affordable pricing and brand-forward marketing.

HeadquartersInglewood, CA

Company Size51–200 employees

Founded2015

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does goodr use?

goodr uses Shopify for e-commerce, AWS for cloud infrastructure, NetSuite for ERP, and integrations with TikTok Shop and Amazon Marketplace. Front-end stack includes HTML, CSS, JavaScript, and Figma for design. Internal tools: Asana, Slack, Microsoft 365, Google Workspace, Active Directory, PayPal, and Bill.com.

Is goodr expanding its sales channels?

Yes. Active projects include Amazon Marketplace launch and TikTok Shop integration, alongside D2C marketing and go-to-market execution. The company also runs anti-fraud operations (imposter-website takedowns, unverified-seller monitoring) to protect brand integrity across channels.