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GOOD AMERICAN Tech Stack

Direct-to-consumer denim brand with vertical design and retail operations

Retail Apparel and Fashion Los Angeles, CA 51–200 employees Founded 2016 Privately Held

GOOD AMERICAN operates a 51–200-person apparel company built around in-house design, manufacturing oversight, and omni-channel retail. The tech stack is heavily weighted toward Adobe creative tools and NetSuite ERP, with minimal engineering presence (1 role), and they're adopting Scala—a shift suggesting internal data or backend work as they scale operations. Active hiring is concentrated in sales (12 open roles) and design (4), with decelerating velocity, pointing toward a stabilization phase after recent growth.

Tech Stack 16 technologies

Core StackAdobe Illustrator NetSuite Adobe Creative Cloud Photoshop Procreate Excel PowerPoint Word Google Workspace NuOrder Outlook Instagram TikTok Meta Google

AdoptingScala

What GOOD AMERICAN Is Building

◆Challenges

Cost targets
Increasing sales performance
Improving conversion rates
Optimizing omni-channel sales
Reducing website bugs
Delivery timelines
Design intent alignment
Chargeback reconciliation
Internal control compliance
Reducing inventory shrinkage

▲Active Projects

Store activations/events
Visual merchandising initiatives
Inventory cycle counts
Seasonal yarn and fabric research
End-to-end design process management
Fitting oversight
Seasonal colour palette development
Print development collaboration
Linesheet development
In-store events

Hiring Activity

Decelerating25 roles · 5 in 30d

Department

Sales

12

Design

4

Ops

3

Engineering

1

Finance

1

Marketing

1

Merchandising

1

Product

1

Seniority

Junior

10

Manager

4

Mid

4

Senior

4

Director

1

VP

1

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About GOOD AMERICAN

GOOD AMERICAN designs and sells women's denim through direct-to-consumer channels, founded in 2016 and headquartered in Los Angeles. The company manages the full design-to-retail cycle in-house: seasonal color and fabric research, fit development, print collaboration, and in-store events and activations. Operations span the United States, Canada, and the United Kingdom. Their technology foundation centers on Adobe Creative Cloud for design, NetSuite for inventory and supply-chain management, and social platforms (Instagram, TikTok) for customer engagement and brand presence.

HeadquartersLos Angeles, CA

Company Size51–200 employees

Founded2016

Hiring MarketsCanada, United States, United Kingdom

Frequently Asked Questions

What tech stack does GOOD AMERICAN use?

Adobe Illustrator, Photoshop, and Procreate for design; NetSuite for ERP and inventory; Google Workspace and Microsoft 365 for operations; Instagram and TikTok for customer engagement. The company is adopting Scala, signaling backend or data infrastructure work.