B2B marketplace connecting landscapers with wholesale plant and tree suppliers across North America
GoMaterials operates a B2B procurement marketplace serving over 500 landscaping businesses in Canada and the USA. The tech stack reveals infrastructure-heavy investment—Azure data platform (Synapse, Data Lake, Event Hubs), orchestration (Airflow, Prefect), and Claude integration—paired with a hiring focus on sales leadership and AI automation. Active projects span ETL/ELT pipelines, ML model deployment, and cross-functional automation, suggesting the company is moving from transactional marketplace operations toward data-driven operations and sales scaling.
Notable leadership hires: AI Automation Lead, Director of Sales
GoMaterials is a B2B wholesale marketplace founded in 2017 by landscapers to streamline procurement of plants, trees, and landscape materials. The platform handles supplier discovery, price comparison, quality assurance, and logistics coordination for landscape contractors and construction firms across Canada and the USA. The company operates at mid-market scale (51–200 employees) and is based in Montreal, Quebec. Current strategic focus centers on sales organization expansion, product process scaling, and automation of manual workflows across finance, sales, HR, operations, and engineering functions.
GoMaterials runs on Azure (Synapse, Data Lake, Event Hubs, Blob Storage, Data Factory, Machine Learning) with orchestration via Apache Airflow and Prefect. Backend uses Python, Java, and C++; data layer is SQL. They also integrate Claude and Zapier.
Current projects include ETL/ELT pipeline development, ML/OR model deployment in Azure, sales operations optimization, ROI tracking implementation, and AI automation across finance, sales, HR, operations, engineering, and product teams.
Other companies in the same industry, closest in size