Golden Lighting Tech Stack

Residential lighting manufacturer scaling DTC and marketplace channels

Manufacturing Tallahassee, FL 51–200 employees Founded 1982 Privately Held

Golden Lighting manufactures residential fixtures and chandeliers (founded 1982) and is now pivoting hard toward direct-to-consumer and multi-channel distribution. The tech stack reveals a hybrid seller-operator: Shopify + NetSuite for commerce and ERP, Amazon Seller Central + Helium 10 for FBA optimization, and Adobe + Canva for rapid design iteration. Active projects span strategic account management (Wayfair, Home Depot), marketplace buy-box strategy, and TikTok Shop expansion—indicating a shift from wholesale-only toward owned channels and social commerce.

Tech Stack 15 technologies

Core StackAWS Adobe Illustrator Canva Shopify Power BI NetSuite Excel Amazon Advertising InDesign Photoshop Helium 10 Jungle Scout Amazon Seller Central Microsoft Office

AdoptingTikTok Shop

What Golden Lighting Is Building

◆Challenges

Streamlining sales operations
Ensuring accurate product data
Gap between product development and digital shelf
Optimizing conversion rates
Scaling new channels
Maintaining healthy contribution margins
Optimizing warehouse operations
Reducing inventory shrinkage
Increasing throughput

▲Active Projects

Strategic account management for wayfair, home depot, lamps plus
Direct-to-consumer website p&l and ux optimization
Marketplace listing optimization and buy box strategy for amazon and walmart
Catalog production
Website enhancements
Digital asset management
Tiktok shop and instagram shopping strategy
Digital shelf optimization
Dynamic pricing strategy

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Sales

Marketing

Ops

Seniority

Junior

Director

Manager

Senior

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About Golden Lighting

Golden Lighting designs and manufactures a broad range of residential light fixtures, chandeliers, and accent lighting across traditional, modern, and farmhouse styles. Operating from Tallahassee, FL with 51–200 employees, the company sells through multiple routes: strategic wholesale accounts (Wayfair, Home Depot, Lamps Plus), first-party Amazon and Walmart storefronts, and a growing direct-to-consumer website. Current operational focus is on improving product data accuracy across channels, optimizing conversion on owned digital properties, and scaling emerging platforms like TikTok Shop while maintaining contribution margins and warehouse efficiency.

HeadquartersTallahassee, FL

Company Size51–200 employees

Founded1982

Hiring MarketsUnited States

Frequently Asked Questions

What sales channels does Golden Lighting use?

Wholesale partnerships (Wayfair, Home Depot, Lamps Plus), first-party marketplace accounts (Amazon, Walmart), direct-to-consumer Shopify site, and TikTok Shop. Projects show active investment in buy-box strategy and digital shelf optimization across all channels.

What tech does Golden Lighting use to manage operations?

NetSuite for ERP, Shopify for DTC storefronts, Amazon Seller Central + Helium 10 for marketplace optimization, Power BI for analytics, and Adobe Creative Suite (InDesign, Photoshop, Illustrator) for catalog production and digital assets.