gocomo operates a four-unit social media agency (analytics, influencer/content production, venture data, and an AI agent product called alfred) serving Fortune 500 brands since 2018. The stack centers on Meta, TikTok, and Hootsuite—standard for agencies—but the hiring shape reveals where real margin sits: 19 marketing roles against 9 sales, with leadership gaps in account management and community operations, suggesting scaling pressures on delivery and client retention rather than new business.
Notable leadership hires: Influencer Marketing Lead, Account Director
gocomo is a Berlin-based social media agency founded in 2018, structured around four business units: proprietary analytics and strategy consulting, day-to-day social operations (influencer marketing, UGC, community management, content production), venture/PE data services, and an in-house AI agent product (alfred) positioned as an enterprise SaaS offering. The company works with major multinational brands across consumer goods, tech, and sportswear. Teams operate across marketing, sales, and operations, with hiring concentrated in Germany.
Meta Business Suite, Hootsuite, Meta Ads, TikTok Ads, Adobe, CapCut, and Canva form the core production and ad-buying stack. HubSpot handles CRM and workflow.
alfred is gocomo's proprietary AI-driven social media agent, positioned as an enterprise SaaS product for automating and optimizing social operations alongside their managed services.
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