Gocase ® Tech Stack

Brazilian e-commerce platform for personalized mobile accessories and lifestyle goods

Retail Brasil 201–500 employees Founded 2015 Privately Held

Gocase operates a direct-to-consumer e-commerce business selling customized phone cases and accessories, shipping to 130+ countries from a production facility in Brazil. The tech stack is weighted toward frontend (Vue, Ruby on Rails) and marketing automation (HubSpot, Pipedrive, Google Ads, Meta Ads), with emerging infrastructure work: active projects include monolith decomposition into microservices and performance optimization for high-load systems, while hiring velocity is accelerating across marketing and operations. Pain points center on logistics cost reduction, hiring speed, and sales predictability—typical friction points for a scaling e-commerce operator managing both B2C volume and international expansion.

Tech Stack 53 technologies

Core StackAdobe Illustrator Vue HubSpot Google Ads Ruby Ruby on Rails PostgreSQL Kafka Metabase Power BI Meta Ads Zapier n8n JavaScript GitHub Photoshop Excel LinkedIn Pipedrive Sidekiq Resque Bundler Apollo Google Sheets PowerPoint Liquid HTML5 CSS Shopify CLI Git+23 more

What Gocase ® Is Building

◆Challenges

Managing headcount budget impact
Reducing logistics costs
Hiring speed and quality
Reducing waste and rework
Automating processes for analytical efficiency
Expanding offline market
Influencer campaign roi
Brand strategy alignment
Sales predictability
Performance metrics tracking

▲Active Projects

Financial ai automation implementation
Avd
Gestão de t.o
Pesquisa de clima
Active talent hunting
Personalized digital marketing solutions
Google ads performance campaigns
Website commercial actions
Monolith decomposition into microservices
Performance optimization for high-load systems

Hiring Activity

Accelerating65 roles · 40 in 30d

Department

Marketing

Ops

Sales

Engineering

Finance

Logistics

Manufacturing

Seniority

Mid

Junior

Senior

Intern

Manager

Lead

Staff

Notable leadership hires: Backoffice Lead, Sales Lead

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About Gocase ®

Gocase is a Brazilian e-commerce startup founded in 2015, operating as the stated largest personalized mobile accessories retailer in Brazil. The business model revolves around direct-to-consumer sales of customizable phone cases and lifestyle goods, with reported reach across 130+ countries and a production and distribution center in Extrema, Minas Gerais. The company maintains offices in Brazil and the Netherlands. Current headcount is 201–500 employees, with active hiring concentrated in marketing, operations, and HR roles. The platform integrates Shopify infrastructure alongside custom Ruby on Rails services, supported by PostgreSQL, Kafka, and business-intelligence tools (Metabase, Power BI).

HeadquartersBrasil

Company Size201–500 employees

Founded2015

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Gocase use?

Frontend: Vue, HTML5, CSS, JavaScript. Backend: Ruby, Ruby on Rails, PostgreSQL, Sidekiq, Resque, Kafka. Commerce: Shopify CLI. Analytics: Metabase, Power BI. Marketing automation: HubSpot, Pipedrive, Google Ads, Meta Ads, Zapier, n8n.

What is Gocase working on?

Major projects include monolith decomposition into microservices, performance optimization for high-load systems, financial AI automation, personalized digital marketing solutions, and Google Ads performance campaigns. Internal efforts also target climate research, talent hunting, and process automation for analytical efficiency.